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Love it or hate it, social media is here to stay.  As a matter of fact, you need it. Millennials ages 15 to 34 are the driving force of Family Entertainment Centers (FEC).  These Millennials crave real content that can be shared on social media.  Not only are they the primary user of your Family Entertainment Center; they are the primary user of Facebook, Instagram, Twitter, and Pinterest.

Image from 10 New Findings Of The Millennial Consumer (Forbes)

Did you know millennials that engage with brands become loyal customers?  And in the same way, Millennial loyalty lasts.  

The most loyal group is the Millennial mom.  Millennial moms are looking for easy brand experience and answer to their brand questions.  

Are your Millennials loyal to you? Are you struggling to reach them on social media?  Perhaps you don’t have a social media strategy that engages your Millennials.

These four easy social media tips will help your business instantly

TIP #1

They say the best form of flattery is imitation.  In the digital world, the best form of flattery is to follow.  Subscribe, follow, leave comments on blogs, retweets, and sharing articles from those businesses and brands who you admire is the best form of flattery.  Follow your competitors.  Why, because you see what they are doing well and those strategies help to develop your own social media strategies.  Moreover, use your competitors as an idea fountain.  Follow your clients who are your biggest supporters.  It’s free advertising.  Word of mouth endorsements adds street credibility.

TIP #2

Give to get.  Is your content all about your business?  Stop that right now!  Add value to your content by including answers to your audience’s questions.  Don’t sell your business.  Tell your business.  Tell stories about your amazing team, or causes that your brand supports.  Therefore adding a human touch to your brand making you more approachable by your audience.  Telling your brand story invites those who want to get to know you to visit your business.

TIP #3

Don’t judge a book by its cover.  Unfortunately, we do.  Posting low resolution, unfocused, or sloppy images won’t drive engagement.  In fact make sure images are clear, clean, and complement your brand.  Do your images reflect who you are as a business.  To this day my father leaves the house well dressed.  I don’t think I have ever seen him in wear shorts or casual clothing.  He is always getting compliments, looks from all the women, and smiles from across the room.  The images you post in social media should do exactly that.  They should cause your audience to pin it, retweet it, comment on it, and love it enough to share it.

TIP #4

You gotta show up every day! Now I sound like a motivational speaker, but it is true.  Show up!  Consistency in posting is essential in developing an audience.  Post daily, interact daily and reply to your audience daily.  Your audience can’t develop a following by posting a few times a month.  I’ve seen so many amazing businesses with genius products with no social engagement because they do not post regularly.  If you struggle with social media, find someone in your Family Entertainment Center team that is a digital social butterfly and appoint them to manage the Family Entertainment Center social pages.  Consequently, if you can’t spare a teammate because your business is booming or doesn’t have enough manpower, then hire someone.  Generally, finding consultants who do social media management is easy, and many are affordable.

You invested in your Family Entertainment Center, in your team, and now it is time to invest in social media.  Dedicating at least 6 hours or more a week to social media marketing increases your Family Entertainment Center exposure, develops loyal fans, and increases engagement.  Focus on reaching your audience.  Give your audience the content they crave and never ignore them.   

About BEAM By EyeClick

BEAM interactive projector game system by EyeClick is an interactive projection system that mounts overhead and displays fun, engaging games on an open space below, converting your floor into a magical indoor playground. Businesses everywhere are turning to BEAM to create unforgettable experiences for their customers. Learn more about BEAM here.

~~~J Franco is a freelance content writer and social media strategist for BEAM by EyeClick.  She is a graduate of the University of Southern California with a Master of Communication Management.  J is a marketing ninja by day who is always plotting her next global adventure where she can continue writing her personal memoir. Follow her here